TS2 2016_squared

Thomas Salzberger

Dr. Thomas Salzberger is a Senior Lecturer at the Institute for Statistics and Mathematics, and the Institute for Marketing Management at the WU Vienna (Vienna University of Economics and Business).

He received a doctorate in 1998 on the comparison of traditional test theory and Rasch measurement for assessing cross-cultural measurement equivalence.

In 2008, he completed the habilitation on an alternative framework for the measurement of latent variables in marketing research.

His work has been published in the Journal of Business Research, Frontiers in Quantitative Psychology and Measurement, Advances in International Marketing, International Marketing Review, and Journal of Advertising.

Thomas' main research interests lie in marketing methodology, specifically the measurement of latent variables, consumer behavior, and cross-cultural research.