Abbie Dunne
Abbie joined Modus Outcomes in 2024, where she supports research projects across various health indications. She has conducted both smaller scale and larger scale qualitative and quantitative research on various topics during her education, as well as playing a role in a market research project for her previous job.
Abbie gained a BSc in Psychology from the University of Southampton. During her time there she conducted qualitative research focusing on the models of persuasion within advertisement copy length. Before joining Modus, she worked in marketing for a global medical communications platform. This role involved communications with pharmaceutical companies, market research interviews and questionnaires with both healthcare professionals and pharmaceutical clients, data analysis and performance metrics.
